Meet your guide: Sunny Kim
I was a Tax Associate at Davis Polk and Gunderson Associate for 5 years and most recently, in-house counsel at a private equity fund, Pathway Capital. In 2024, I took a break and did what I loved: writing. And I chose LinkedIn as my platform.
In less than a year, I built my LinkedIn presence from 1,000 to 5,000 followers and generated over 1 million impressions from just posting once or twice a week.
Since leaving traditional practice, 100% of my clients have come through LinkedIn - no cold outreach, no paid advertising, just strategic content and relationship building.
I've now helped 150+ lawyers across all practice areas transform their LinkedIn presence, from solo practitioners to BigLaw partners to Fortune 500 in-house counsel.
What makes my approach different: I understand the unique challenges lawyers face with LinkedIn - the billable hour pressures, compliance concerns, and professional standards. My strategy works even with small followings because I focus on quality engagement over vanity metrics.
The lawyers I work with see real results: speaking opportunities, job offers, new client relationships, and most importantly - professional confidence and autonomy through authentic personal branding.